AVAILABLE MEMORY UPGRADE MORE THAN DOUBLES THE CONTINUOUS FRAME-SHOOTING CAPABILITIES OF THE FUJIFILM FINEPIX S3 PRO CAMERA

Valhalla, NY January 16, 2006 -- Fuji Photo Film U.S.A., Inc., is now offering a hardware upgrade for the FinePix S3 Pro professional DSLR camera that will improve its continuous shooting capabilities, as well as other performance enhancements.

The FinePix S3 Pro has found a home in the camera bags of thousands of wedding and portrait photographers thanks to its world-renowned Fujifilm color reproduction and industry-leading dynamic range. The 12 MegaPixel FinePix S3 Pro has six MegaPixels dedicated solely to the capture of dynamic range with another set of six MegaPixels dedicated to resolution. Together, these MegaPixel sets create high-resolution files with tremendous dynamic range. At its widest setting the FinePix S3 Pro's dynamic range is 400% percent greater than that of other cameras of similar sensor design.

The hardware upgrade announced today for the FinePix S3 Pro will double the camera's internal buffer memory capacity (from 128MB to 256MB), increasing its continuous frame shooting capabilities. For example, when shooting in RAW Format at the widest dynamic range setting, the FinePix S3 Pro's continuous shooting frames jump from three frames to eight frames.

The FinePix S3 Pro hardware upgrade also includes a "wake-up" feature for the camera's vertical shutter release.

FinePix S3 Pro owners interested in boosting their camera's performance are asked to submit their camera to Fujifilm for the optional upgrade, which costs $379.95 + tax (return shipping is included) Fujifilm will apply a $30 discount if certain conditions are met. To learn more about these conditions, as well as camera submission information, FinePix S3 Pro owners should visit www.Fujifilm.com/FinePixS3Pro and look for the "New Buffer Upgrade" information.