Fujichrome Velvia 50 Is Back! - Press Release

[Photo-John]

FUJIFILM INTRODUCES FUJICHROME VELVIA 50 FOR PROFESSIONALS

Valhalla, NY, February 22, 2007 - FUJIFILM U.S.A., Inc. is introducing new Fujichrome Velvia 50 for Professionals (RVP 50), a high color saturation, high contrast transparency film at the PMA 2007 Annual Convention and Trade Show in Las Vegas, NV.

At the beginning of 2005 Fujifilm announced the discontinuation of previous Fujichrome Velvia for Professionals (RVP) due to difficulties in procuring some of the key raw materials used to produce the product. However, since the last stocks were sold earlier last year, the company received many requests from photographers worldwide to restart manufacturing, as they had used Velvia for many years and consider it unmatched in terms of quality and character. One of Fujifilm’s main priorities is to nurture the culture of photography, so those requests were taken very seriously. As a result, Fujifilm research and development teams have been working hard to develop substitute raw materials and new manufacturing technologies that enable the company to restart production of this famous emulsion.

"We are so pleased to respond to requests from our photographer customers in this way and we look forward to seeing the work they will produce with this wonderful new film," said Christian Fridholm, Director of Marketing, Picture Taking, Imaging Division, Fujifilm USA.

The characteristics of new Velvia 50 will mirror that of the previous Velvia. Velvia 50 will be the film of choice for leading landscape, nature and other photographers who will appreciate its high color saturation, image depth and dramatic color reproduction.

Velvia 50 offers the following noteworthy features:

• Vivid color Reproduction with Ultra-high Color saturation: Velvia 50 delivers the vivid color and high saturation for which the original Velvia was famous
  
• Fine Grain: Velvia 50 features a fine RMS granularity of 9.
  
• Neutral Grey Uniformity and Unsurpassed Shadow Depth: A uniform neutral grey is reproduced all the way from the highest highlights to the deepest shadows

The initial shipments of the new Velvia 50 are scheduled for early summer 2007.

For additional information, go to www.fujifilmusa.com/pma .

Related resources:
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[mjs1973]

Didn't they anounce that they were bringing back Velvia 50 a while ago? Either way, I'm happy it's back.