FUJIFILM INTRODUCES FUJICHROME PROVIA 400X PROFESSIONAL
New Film Features Improved Color Saturation and Image Stability, Finer Grain
Valhalla, NY, February 14, 2006 - Fuji Photo Film U.S.A., Inc. announces the introduction of Fujichrome Provia 400X Professional film at the PMA 2006 Annual Convention and Trade Show. The new high-speed color reversal film delivers new levels of color saturation, ultra-fine grain, rich tone reproduction and improved color image stability. Fujichrome Provia 400X features Epitaxial Sigma Crystal Technology for ultra-fine grain (RMS: 11) along with new generation couplers and new color correction technology for excellent performance and image stability. The new film will replace Fujichrome Provia 400F, a favorite among professionals for commercial and fashion photography.
"Fujichrome Provia Professional films are highly regarded among professional photographers for their versatility and quality," said Christian Fridholm, Director of Marketing, Professional Films, Fuji Photo Film U.S.A., Inc. "We 're proud to demonstrate our commitment to photographers by delivering technological and performance improvements in our new Fujichrome Provia 400X Professional film."
Features
Fujichrome Provia 400X Professional provides photographers with these outstanding features:
Brilliant color reproduction-Fujichrome Provia 400X Professional provides new levels of color saturation in ISO 400 class films.
Ultra-fine grain-Fujichrome Provia 400X Professional provides exceptionally fine grain for a 400 speed color reversal film (RMS: 11).
Rich tone reproduction-Fujichrome Provia 400X Professional produces smooth and continuous gradation from highlights to shadows, providing pleasing skin tone reproduction.
Improved color image stability-Fujichrome Provia 400X incorporates new-generation color couplers for significantly improved long-term color image stability (anti-fading characteristics) compared to current 400 speed color reversal films.
Technologies
Fujichrome Provia 400X Professional incorporates the following Fujifilm technologies:
ESC (Epitaxial Sigma Crystal) Technology- This technology provides Fujichrome Provia 400X Professional with its ultra -fine grain (RMS: 11) combined with its high sensitivity (ISO 400).
PSHC (Pure, Stable and High-performance dye-forming Coupler) Technology-The new-generation couplers used in Fujichrome Provia 400X Professional provide high color purity, stability and color formation efficiency, resulting in excellent image stability. This technology forms the basis for the high color saturation performance of Provia 400X.
MCCL (Multi-Color Correction Layer) Technology-The multi-color correction layers incorporated in Fujichrome Provia 400X Professional enable natural skin tones suitable for fashion work or portraiture while delivering highly saturated colors.
Fujichrome Provia 400X Professional will be available on an inventory turnover basis beginning late summer 2006.