I wondered about thse same issues when the first Sigma camera with Foveon sensor was announced. The sensor does appear to have superior capabilities, but that's not always what wins in the marketplace. I'm curious to see what happens when the Polaroid compact digital with the Foveon sensor becomes available. And I'm very interested to see wat Foveon comes up with next. The technology is excellent. But they definitely have an uphill battle when it comes to competition with Nikon, Canon, Kodak, Sony, etc.