Light Crafts Selected to Participate in DEMOfall 2005 Conference; First-Time Preview of New Digital Photo Editing and Image Processing Application

DEMOfall 2005

PALO ALTO, Calif.--(BUSINESS WIRE)--Aug. 24, 2005--Light Crafts, Inc. today announced that it was selected to participate in DEMOfall 2005, one of the world's premier forums for new technology innovations. At the upcoming event, to be held September 19-21, at the Hyatt Huntington Beach in Huntington Beach, California, Light Crafts will unveil a groundbreaking photo editing and image processing application for digital photography.

"Over the years, I've seen dozens of photo editing products, but this is a unique application designed specifically for professional and serious photographers," said Chris Shipley, Executive Producer, DEMOfall 2005. "Light Crafts brings a very different approach with an intuitive application that allows photographers to edit and process their images in terms of photography metaphors."

Throughout its history, DEMO has hosted more than 1000 companies that have launched the technologies of the future, many of which now serve as standards in today's digital universe. With its unrivaled reputation for attracting technology's best and brightest, DEMOfall has become a priority event for executives, media and investors, all of whom expect DEMOfall to provide a glimpse of the products of the future.

"DEMOfall is the ideal venue for Light Crafts to demonstrate a new class of advanced image editing software," said Dean Tucker, CEO and president of Light Crafts. "We've created a powerful new application and user interface based on traditional photography concepts. Designed for the growing market of professional and avid amateur photographers, our solution frees them from using complicated software, allowing photographers to concentrate on what they love -- being creative."

About DemoFall 2005

The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies and have served as launch pad events for companies such as Palm, E-Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit http://www.demo.com.

About Light Crafts, Inc.

Light Crafts (www.lightcrafts.com) is an early-stage company that develops digital photo processing software for professional and prosumer photographers. Originally funded by the founders and industry colleagues, the privately-held company, based in Palo Alto, California, is now engaged in closing its first round of venture financing.

Light Crafts is a trademark of Light Crafts, Inc.