DXG USA Introduces New 5.0 Megapixel Digital Camera with 3X Optical Zoom

LAS VEGAS --(Business Wire)-- Jan. 6, 2005 New DXG-502 Digital Camera Reinforces DXG's Strategy of Providing Higher-end Cameras at More Affordable Prices

DXG USA, one of the fastest growing digital camera manufacturers in the United States, today announced the DXG-502, a 5.0 megapixel CCD digital camera with 3x optical zoom. The new DXG-502 represents the start of the company's strategy of producing higher-end cameras at lower price points.

"Our new DXG-502 represents a new field of play for DXG," said Paul Goldberg, Senior Vice President of Sales and Marketing for DXG USA. "Up to now, DXG has been known for producing only entry level cameras, but the DXG-502 marks our progression into higher-end models with more professional feature sets."

The 5-ounce, ultra-compact DXG-502 boasts a 5.0 megapixel CCD sensor, 3x optical zoom lens, optical viewfinder, built-in16MB flash memory with external SD/MMC memory slot, MPEG-4 video, six white balance settings, four still image settings (VGA, 3MP, 5MP and 8MP using firmware interpolation) and a USB 2.0 interface. The camera also offers a 4x digital zoom, bringing the total zoom to 12x. In addition, the camera has Direct Print capability. The DXG-502 will be in major retail stores starting in Q1 2005 with an expected street price of $199.

DXG continues to be a preferred brand for resellers and consumers seeking price-competitive digital cameras and camcorders. The company's Original Equipment Manufacturing (OEM) and Original Design Manufacturer (ODM) experience in digital cameras has enabled DXG to move into the U.S. market quickly and become one of the fastest growing digital camera manufacturers, tripling initial revenue projections in its first year of operation. According to last month's Photo Marketing Association's estimated 2004 sales of digital cameras, DXG has captured nearly 2% of the U.S. market in just 9 months.

The DXG Product Line

DXG USA now has one of the largest lines of entry-level digital cameras below a street price of $199 with nine product choices in its current and growing product family, including underwater and slim line models. The line is categorized by camera style.

In the camcorder category, DXG offers the DXG-202V, DXG-301V and the new DXG-305V. In the Compact category, the company offers the DXG-308, DXG-321 and the new DXG-502 models. In the fashionable Ultra Slim category, the DXG-328 and the new DXG-409 are available. And in the Specialty category, DXG offers the underwater / waterproof DXG-308U. As an additional value, DXG includes batteries, USB and TV output cables, camera case and photo editing software at no additional cost.

About DXG USA

DXG USA designs, manufactures and sells attractively styled digital still and video cameras for the youth and mainstream markets. Compact, fashionable and affordably priced, DXG digital cameras are setting trends for quality and utility. DXG USA is a fully-owned subsidiary of DXG Technology Corporation, one of the world's leading manufacturers and designers (OEM/ODM) of digital cameras and camcorders. With over 20 years of experience manufacturing digital technology products for other name brands, DXG now designs and manufactures cameras under its own name in two large ISO 9001 certified facilities. DXG has won numerous design and innovation awards and employs over 3,000 people worldwide. For more information on DXG USA, please visit http://www.dxgtechusa.com.