DXG-308 Digital Camera and Underwater Housing - Press Release

[Photo-John]

DXG USA Offers Inexpensive Underwater Enclosure for its DXG-308 Digital Camera; Available for the First Time, the Protective Underwater Housing Opens a New World to Outdoor Photographers for Less Than $30

CITY OF INDUSTRY, Calif.--(BUSINESS WIRE)--July 21, 2005--DXG USA, one of the fastest growing digital camera manufacturers in the United States, has announced the DXG-308 underwater enclosure is now available for sale separately for the first time. The waterproof enclosure allows owners of the popular DXG-308 digital camera to use their existing cameras underwater to a depth of 15 feet. The enclosure is available for $29.99 through the DXG website at www.dxgusa.com/shop.

The hard plastic housing offers a compact, watertight design for easy handling and access to camera functions. The enclosure floats in water and its design allows the camera to be inserted or removed in just seconds. It is ideal for pool parties, water parks, trips to the beach, snorkeling, fishing, snow boarding, ATV riding and other outdoor activities that occur in wet or dusty environments.

"DXG has sold over 200,000 DXG-308 digital cameras over the past year, so the availability of this low-priced weatherproof housing will allow a large group of outdoor enthusiasts to enjoy digital photography in environments once considered too extreme," said Jeff Hansen, Director of Marketing for DXG USA. "While there are other underwater housings available on the market, most models designed for digital cameras cost five to six times as much as the DXG version."

Everyone wants to capture digital memories of their day at the beach, reeling the big fish into the boat, or riding their ATVs across the sand dunes. The problem is dirt, grit, sand and water can ruin most digital cameras in a single trip. This accessory solves that problem and does so at a very reasonable price.

The DXG-308U was previously sold with the camera and enclosure together. This marks the first time the housing has been available for purchase without the camera.

DXG-308U Underwater Housing Specifications:

Enclosure Type	Designed exclusively for the DXG-308 Digital Camera
Material	Plastic Housing, Non-Corrosive Stainless Steel Hardware
Waterproofing	Double Seal Gasket and Safety Quick Closing Latch Buckle
Maximum Depth	15 feet (5 meters); Meets IPX8 Waterproof Standard. Floats
Control Buttons	Shutter Release, Zoom In, Zoom Out, Flash Select, LCD, Display Wake
Wrist Strap	Included; Heavy-duty. (Max 26 lbs. hanging force)
Dimensions	5.1" (W) x 3.5" (H) x 2.4" (D)
Weight	Approx. 6.3 oz. (without camera). Floats
Price	$29.99 (available only at www.dxgusa.com/shop)

About DXG USA

DXG USA sells attractively styled digital still and video cameras for the youth and mainstream markets. Compact, fashionable and affordably priced, DXG digital cameras are setting trends for quality and utility. DXG USA is a fully-owned subsidiary of DXG Technology Corporation, one of the world's leading manufacturers and designers (OEM/ODM) of digital cameras and camcorders. With over 20 years of experience manufacturing digital technology products under other brand names, DXG now designs and manufactures cameras under its own name. DXG Technology has won numerous design and innovation awards and employs over 4,000 people worldwide. For more information on DXG USA, please visit www.dxgusa.com