COOLECT - Connect All Your Types of Media

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COOLECT Sets New Benchmark for Personal Digital Media Software

COOLECT Gives Meaning and Context to Digital Media Links People, Events, Places, Audio, Video, Images and Narratives -- Creates the Ultimate Living Keepsake

San Francisco, Ca, August 29, 2005 - Coolect, LLC, innovators of digital media management software, announced today the release of a new personal data management software product, Coolect (TM), setting a new benchmark for the collecting, organizing, storing and displaying of digital media. Coolect brings meaning to your digital media by allowing you to personalize stories, and connect your digital photos, movies, and audio clips into a digital album, creating the ultimate living keepsake.

Rather than simply importing and tagging digital images, and then storing them in a flat line, hierarchical database, Coolect enables a user to connect or associate all of their media -- still images, audio and video with people, events and journal entries. The result is a rich web of events, pictures and relationships that are provided with context and meaning -- reflecting life itself.

"No other product currently on the market offers the richness of relationships that Coolect creates, or the ability to store, compile and display the various media with the flexibility and depth of understanding that we bring to this space," stated Deryck Graham, CEO of Coolect, LLC. "Coolect enables a user to assemble collections of text, movies, audio clips, pictures and journal entries and then easily navigate back and forth at many different levels, recalling not just relationships, contact details or birthdays -- but actually linking together specific events, people, places, music and memories."

Coolect is ideal for consumers who want to organize their digital photos, home movies and audio into an organized digital album. The software is easy to use and comes with a Wizard that navigates you through the process. Coolect helps capture highlights of special family moments--from annual events like holidays and anniversaries to special occasions like weddings, births, and graduations.

With Coolect, users are able to relive their shared experiences time and again. Once a digital album is created, it can be stored on a PC, placed on a CD / DVD or e-mailed to family and friends. Favorite memories of a family vacation, graduation, birthday and more will bring family and friends together for hours of reminiscing.

Due to the robustness of the software, Hobbyists, Chroniclers, Digital Media / PC Enthusiasts, Professionals and Businesses will find Coolect's features and functions invaluable. Collectors, Scrap Bookers, Families, Genealogists, Travelers and Photographers are just a few of the users that will find this software to be a valuable tool for collecting and assembling photos, audio, video clips and narrative in a meaningful way.

Coolect is powered by Macromedia Director and Flash, enabling it to effectively handle an extensive range of media types, while 'connections' can be established quickly and easily by following the prompts from the associations applet. Once the links are set up, Coolect does the rest behind the scenes - establishing a web of connections in the database rather like a DNA chain. In this way, unique, multi-dimensional connections can be recalled and recreated quite easily and simply - bringing together images, movies, audio, contacts, events, journal entries and albums within one space to show the relationships and connections between the various elements in the database.

When a user clicks on a link, the tool will open other related connections while the main screen displays the database of images, video, sound and other media associated with the theme. This enables the user, to easily and freely 'surf' the database in an immersive, engaging environment that stimulates the user to think, recall and recapture special moments in their life.

Once completed, the digital album is filled with cherished memories that can be passed from one generation to the next, becoming a living keepsake that tells the story of a family through narration, pictures, video and audio.

Pricing and Availability
Coolect is available for $39.95 and is downloadable at www.coolect.com.

About Coolect
Coolect is headquartered in San Francisco, California with Operations and R&D facilities in Australia. Coolect LLC is a wholly owned subsidiary of Immortal Dimensions Pty Ltd, founded in 2001. Immortal Dimensions is a leading developer of innovative digital media management software.

For additional information, visit our web site at www.coolect.com,