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Datacolor Debuts ColorVision ColorPlus Update;
Puts Accurate Color on Consumer Monitors for Under $100
Produce Stunning Photos Using the Tools Professionals Rely on for Color Accuracy
LAS VEGAS, NV – January 4th, 2005 – Datacolor, the internationally known name in color technology, announced the latest updated V1.0.3 software for ColorVision® ColorPlus™, part of the PANTONE® COLORVISION® product line. Now available in 8 languages – English, French, German, Spanish, Italian, Japanese and Chinese (Traditional and simplified) with an all new easy-to-use wizard and interface. ColorPlus is an affordable monitor calibration tool for consumers and photo hobbyists that calibrates a monitor to produce stunning photos in a few easy steps.
Datacolor has chosen to exhibit the ColorVision Digital Imaging product line at TechZones “Flash Forward 2.0: Bringing Digital Imaging into Focus” Central Plaza Booth # 24 &26. Previously driven by professionals alone, the demand for precision color in digital imaging — still and moving — has inspired the Colorvision Product line to expand distribution of digital color tools to consumer retail outlets.
ColorPlus is an entry-level screen color-correcting product for digital camera enthusiasts which offers sophisticated easy-to-use color tools for professional-looking images on screen. The award winning ColorVision Spyder™ technology, introduced over four years ago for digital photofinishers and professional photographers, has yielded this new entry product from the PANTONE® COLORVISION® family of products for consumer electronic retailers in 2005.
One in four households own a digital camera. 73 billion digital pictures were saved to computer hard drives worldwide in 2003. This figure is expected to grow to 170 billion by 2007. Professionals know that digital devices, including cameras, monitors and printers, reproduce color differently. The most common cause of disappointment with digital photographs, on screen and in print, comes from an uncalibrated monitor. This is because monitor performance changes over time as luminance degrades and phosphors and dyes age. Knowing this, professionals calibrate their monitors at least once a month.
“Digital camera sales have exploded over the past few years and this strong growth is expected to continue,” states Brian Levey, vice-president of DataColor. “As consumers become more comfortable with the technology, they will begin to focus more on the quality and how they can create better and better prints. Interest in tools that help consumers get better results from their digital pictures is going to be one of the next growth areas in this market.”
ColorPlus is a Windows®-compatible hardware color sensor that corrects CRT, LCD and notebook monitors for accurate, reliable and consistent color – day-to-day and image-to-image – so that colors look their best and brightest. It produces a wider range of colors, better flesh tones, more defined shadows and realistic highlights. Users save time, ink and paper by printing their photos right the first time with less trial and error. With ColorPlus, consumers can now use the same tools as the pros to make their images studio quality. The ColorPlus sensor connects to a computer via USB and is then attached to a CRT/LCD monitor during the calibration process. The device is driven by an intuitive software and graphical user interface that offers ease of use for consumers in a few simple steps to balance screen colors.
“In less than four years, the price of a five- to six-mega-pixel camera has dropped from over $10,000 to around $500,” states Levey. “With the explosive adoption rate of digital imaging, the need for monitor calibration has grown exponentially. Monitor calibration devices were considered luxury items only professionals could afford, but Pantone and ColorVision have now made it possible for all digital photo enthusiasts to afford this necessary component of the digital darkroom.”
ColorPlus is part of the next generation of the award-winning PANTONE COLORVISION family of products, which includes the all-new ColorVision® Spyder2™ and ColorVision® Spyder2PRO™ Studio and just released at CES this year, ColorVision® Spyder2 Plus™.
PANTONE COLORVISION offers a 30-day money-back guarantee and unlimited, free e-mail and telephone support. As updated software is released, registered owners with a valid serial number can download free upgrades from the ColorVision Web site @ http://www.colorvision.com/sup.shtml
Pricing and Availability
ColorPlus by PANTONE COLORVISION comes bundled with Adobe® Photoshop® Album Starter Edition and is available immediately in the U.S. for an estimated street price of $99 at retail outlets like CompUSA, Fry’s, J&R, Micro Center, B&H, Adorama and others. PANTONE COLORVISION products are also available from www.colorvision.com.
About Pantone ColorVision
Established in 2001, the Pantone ColorVision marketing alliance created a unique partnership of unmatched expertise in color management. Together they combine the best analog and digital solutions to provide color professionals, color enthusiasts, professional photographers, photo hobbyists and consumers with affordable solutions to specify color, calibrate displays, profile printers and confirm color accuracy. The PANTONE COLORVISION product line simplifies color creativity.
About Datacolor
The ColorVision digital imaging product line by Datacolor provides affordable, easy-to-use digital color control products to creative professionals, photographers, corporate customers and consumers around the world. Because color matters, leading businesses, creative professionals, and consumers worldwide choose Datacolor’s innovative technology solutions to consistently achieve the right color. A Swiss-held company, Datacolor’s strong worldwide presence encompasses global manufacturing and operational facilities with an international strategic network of sales and support offices.
