U.S. Subsidiary is Renamed to Reflect New Direction for Leading Consumer Electronics Company

DOVER, NJ, August 1, 2007 – Casio, Inc, the U.S. subsidiary of Casio Computer Co., Ltd., a global leader in the consumer electronics industry, officially changed its name to CASIO AMERICA, INC., effective today. The new name change follows the company’s major milestone, which was welcomed in June of 2007 – the 50th Anniversary of Casio Computer Co., Ltd.

It was 50 years ago that the four Kashio brothers invented the electric calculator and decided to go into business, leading to the establishment of Casio Computer Co., Ltd. With the passing of time, Casio has evolved from manufacturing some of the world’s first calculators to developing digital watches, electronic musical instruments and digital cameras. Casio’s core competency of miniaturization and innovation has lead to a huge success throughout all product lines which has greatly enhanced Casio, Inc.’s business across all product categories.

“CASIO AMERICA, INC. clearly demonstrates Casio’s position as an innovative global company with many subsidiaries in the world,” said John F. Homlish, Executive Vice President of Sales and Marketing for CASIO AMERICA, INC. “We want our company name to articulate the responsible sales activity area and we feel that the sales sector will be better understood under one all-encompassing name.”

Casio Officially Changes Name…Add One
Recently under Homlish’s direction in April 2007, the sales and marketing organization of CASIO AMERICA, INC. has undergone a complete reorganization and consolidation. The reorganization has strengthened the previous structure from six product divisions into four areas of business, each headed up by a vice president of marketing. Two new sales vice presidents, one each for national accounts and for regional accounts, manage the company’s sales.

“The new organization will allow the transformation of CASIO AMERICA, INC. from being a product focused organization to a customer focused business. Providing product solutions under the Casio brand name best reflects the needs of our retail partners” said Homlish.

CASIO AMERICA’s new name and organizational structure demonstrate the company’s willingness to make the necessary changes to continue being a leader in the consumer electronics sector. The changes set a tone for the company that will allow it to continue to move forward and grow for it’s next 50 years.

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CASIO AMERICA, INC., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. CASIO AMERICA, INC. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit