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    Aug 2001
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    Canon PowerShot A550 and A460 Digital Cameras - Press Release

    Canon Extends PowerShot Digital Camera Line-up with Two New Feature-Rich Entry Level Additions
    Taking Exceptional Pictures is a Snap with Canonís New A-Series Cameras

    LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--Building on a solid track record of quality and performance, Canon today announced two new entry-level PowerShot A-Series models, the 7.1 megapixel PowerShot A550 and the 5.0 megapixel PowerShot A460 digital cameras. These new models are feature-packed and offer consumers the latest technological advancements in easy-to-use designs. They are the perfect upgrade for owners of existing entry-level cameras and they also provide a smooth transition for first-time digital camera users. Both cameras will be available in stores mid-February and will carry estimated selling prices of $199.99 and $149.99, respectively.*

    ďThe new PowerShot A550 and A460 digital cameras deliver an exceptional value to the consumer,Ē says Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. ďThey provide enhanced features and high image quality, while at the same time remaining compact, affordable and easy-to-use. Users are going to love taking pictures with Canonís new PowerShot cameras and capturing moments that they can continue to enjoy for generations.Ē

    This dynamic duo allows users to capture all of lifeís special moments Ė from the winning pass at a high school football game, to the waterfalls on that once-in-a-lifetime vacation, to the joy of a babyís first steps. With their exquisite image quality, easy-to-use features and intuitive design, Canonís newest PowerShot models will work reliably for any occasion and in any situation. And since both cameras are small enough to tote anywhere, all of lifeís adventures can be documented for posterity. Users will be able to keep these cameras on standby whenever lifeís best moments come around.

    Consumers will never miss the look on their childís face as they open birthday presents, or the close-up of a new grandmother holding her first-born grandchild.

    Whether taking pictures at a local family gathering or on a vacation across the globe, these new PowerShot A-Series cameras are great on-the-go because they are conveniently powered by two AA-size batteries. They represent Canonís continued commitment to quality, excellence in imagery and ease-of-use.

    PowerShot A550 Digital Camera
    The new PowerShot A550 digital camera is a 7.1 megapixel model with a 4x optical zoom lens and a 2-inch LCD screen. It features Canonís renowned DIGIC II image processor for crisp, vibrant images, responsive performance, and low power consumption. Replacing last yearís popular PowerShot A530 digital camera, the new model offers not only higher resolution and a bigger LCD screen, but also better battery life, compatibility with MMC, SD and SDHC memory cards, and an enhanced movie mode that can record 30 fps VGA clips. Operating this camera is even easier than before with a redesigned mode dial featuring five of Canonís most popular Special Scene modes for easier access, as well as standard fully automatic settings. The PowerShot A550 digital camera retains many hallmark A-series features, including an optical viewfinder and a comfortable handgrip, making it ergonomically friendly for comfortable handling while providing yet another option for viewing the subject and saving battery power while shooting.

    PowerShot A460 Digital Camera
    The new PowerShot A460 digital camera features 5.0 megapixel resolution with a 4x optical zoom lens and a 2-inch LCD screen, up from 4.0 megapixels and a 1.8-inch LCD screen on last yearís PowerShot A430 model. The new camera also incorporates Canonís renowned DIGIC II image processor, which delivers superb image quality, fast performance, and excellent battery life. Additional features include an optical viewfinder and compatibility with MMC, SD and SDHC memory cards. At its value price point, the PowerShot A460 digital camera is an ideal purchase for a first time digital camera buyer.

    Get It Right the First Time
    Both the PowerShot A550 and A460 digital cameras deliver high-resolution images without requiring users to exert additional effort. Each model uses Canonís AiAF ďSmartĒ autofocus system with Canonís patented iSAPS intelligent scene analysis algorithm to determine optimum settings for focusing, exposure and white balance. The user simply snaps the shot with the push of a button.

    The PowerShot A550 digital camera features 11 standard shooting modes and A460 features ten standard shooting modes for still pictures, automatically adjusting the camerasí settings to match the surroundings. Still shooting modes include Full Auto, Auto with manual adjustment of exposure compensation and white balance, Portrait, Night Snapshot, Kids and Pets, and other Special Scene modes. Additionally, each new model can record movies with sound - so you can capture your babyís first steps or first words with point and shoot simplicity.

    Taking the Next Step
    Canon recognizes that capturing an image is only the first step towards the full enjoyment of digital photography and movie making. Thatís why all new PowerShot digital cameras, including the A550 and A460 models, are equipped with a variety of features to make viewing and printing your images easier than ever. For example, both still images and movies can be played back through compatible personal computers or television sets with accessory cables that are supplied at no extra charge. Additionally, the PowerShot A550 and A460 digital cameras support one-touch automatic downloading to compatible personal computers, and the supplied software automatically organizes images and movie clips according to the shooting date for easy archiving.

    Direct Print
    Like all PowerShot digital cameras, these newest additions to the A-series work seamlessly with Canonís petite compact photo printers Ė an essential PowerShot accessory. Consumers simply connect their PowerShot digital camera to a compact photo printer, press the Print/Share button, and within seconds1, prints emerge. Presto! It is that simple. Canonís digital cameras are PictBridge compatible. They work with PictBridge enabled printers and offer excellent image quality and ease-of-use. Printing photos directly from a digital camera is both easy and affordable.

    Whatís in the Box?
    The PowerShot A550 and A460 digital camera kits include a USB cable, an audio/video cable, a wrist strap, a 16MB MultiMediaCard and AA-size alkaline batteries as well as the Canon Digital Camera Solution Disc Version 30, featuring the latest versions of Canonís powerful software.**

    About Canon U.S.A., Inc.
    Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion. For more information, visit

    Availability, specifications and pricing subject to change without notice.

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