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    Aug 2001
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    AF-S VR Nikkor 300mm F/2.8G IF-ED Lens - Press Release

    Nikon Steadies the Action With New AF-S VR Nikkor 300mm F/2.8G IF-ED Lens

    Popular Long Range, Fast Aperture Lens Now Features Nikon's Renowned Vibration Reduction Technology

    MELVILLE, N.Y., Sept. 16 /PRNewswire/ -- Nikon (, the world leader in photography, today announced an all-new AF-S VR Nikkor 300mm f/2.8G IF-ED super-telephoto lens that features Nikon's remarkable Vibration Reduction (VR) technology. Designed to work seamlessly with Nikon's digital and film SLR cameras, this new lens offers professional sports and action photographers a high level of quality, precision and performance.

    "Nikon shooters will attest that Vibration Reduction technology works more effectively in achieving sharper pictures in low light or shaky conditions than any other existing technology. Now sports and action photographers can reap the benefits of VR in a focal length they most often use. Coupled with the added advantage of Nikon's new Nano-Crystal AR coat, photographers can expect very sharp, high-contrast images from the new AF-S VR Nikkor 300mm f/2.8G IF-ED lens," said Jerry Grossman, vice president of Marketing, Nikon Inc.

    Based on the extremely popular and well received AF-S Nikkor 300mm f/2.8G IF-ED II, the new lens has been upgraded in specifications and performance to fully satisfy professional photographers. The first addition to this fast andpowerful lens is the benefit of VR (Vibration Reduction) - an innovation that allows photographers to take high-quality handheld shots indoors and in dark locations at shutter speeds three stops slower without compromising the sharpness of the picture. A choice of two VR modes allows photographers to best match their shooting conditions and further augments the effectiveness of VR performance. Normal mode primarily compensates for camera shake, and includes automatic panning detection as well as automatic tripod detection. Active mode effectively compensates for vibration in situations where it is pronounced and frequent, such as when shooting from a moving vehicle.

    Along with the adoption of VR technology, the new lens also offers handy access to a control pad on the side of the barrel for seamless usability. A Focus Mode switch enables instant and easy switching between M/A (Manual-Priority Autofocus) and M (Manual Focus) modes, while a Focus Limiter switch restricts AF-servo movement within a selected shooting distance range. New Focus Preset buttons can instantly recall a preset focal point - a priceless feature when photographers shooting sports need to quickly return focus to a specific location such as a base or a team's goal.

    The AF-S VR Nikkor 300mm f/2.8G IF-ED also benefits from Nikon's new Nano-Crystal AR Coat, which demonstrates superior anti-reflective properties to virtually eliminate ghost and flare to provide clear and vivid images when shooting under powerful sunlight or indoors under spotlights.

    The features already incorporated in the lens' predecessor are carried over as well. This includes Nikon's exclusive SWM (Silent Wave Motor) that combines fast and accurate autofocusing with super-quiet operation, ED glass elements that minimize chromatic aberration, Internal Focusing (IF) for smoother focusing and a better balanced body, as well as a rubber ring on the lens mount that delivers the same level of resistance to dust and drops of water as Nikon's professional cameras such as the F6 and D2X and D2H.

    Compatibility with Nikon's TC-14EII (1.4x), new TC-17EII (1.7x), and TC-20EII (2.0x) teleconverters extends the flexibility and total reach of the lens to as long as 600mm when mounted on a 35mm film SLR. When mounted on a Nikon digital SLR, photographers can achieve an angle of view equivalent to a 900mm lens.

    The AF-S VR Nikkor 300mm f/2.8G IF-ED lens is scheduled to be available at authorized Nikon dealers beginning January 2005.

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