2 GB xD-Picture Cards from Olympus and Fujifilm - Press Release

[Photo-John]

Today, Fujifilm and Olympus both announced higher capacity, 2 GB xD Picture Card memory cards for digital cameras. Press releases for the new Fujifilm xD Picture Card and the new Olympus xD Picture Card are below.

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[Photo-John]

OLYMPUS INTRODUCES HIGH CAPACITY
2 GB xD-PICTURE CARD

High-Capacity 2 GB Compact Memory Media for Digital Cameras

Center Valley, Pa, August 8, 2006– Olympus Imaging America Inc. proudly introduces the new 2 GB Type M-Series xD-Picture Card, called the M2 GB, an advanced ultra-compact memory media designed for digital cameras. The M2 GB has the greatest storage capacity in the xD-Picture Card series and is scheduled to go on sale in August 2006.

Greater storage capacity enables users to capture more Quick Time Video and high-resolution sports, underwater and travel photos all on one card for a longer period of time between downloads to a computer or printer. This is a great advantage for travelers who can’t easily edit or print photos while on the road, and want to capture as many memories as possible. The M2 GB enables users to take and store approximately 1,000 shots (average image size of 8 megapixels) with an Olympus digital still camera in HQ mode (the default high-quality image setting).

“The increasing pixel counts of digital still cameras and the growing use of these cameras for advanced audio and video recording are driving the demand for higher capacity storage,” said John D. Blakeslee, business manager, digital memory products, Olympus Imaging America. “Olympus plans to apply this high-capacity technology to develop the xD-Picture Card for Olympus digital cameras with memory capacities eventually reaching up to 8GB.”

The M2 GB Type M-Series xD-Picture Card uses the latest high-capacity storage technology based on the Multi-Level Cell (MLC*) to pack 2GB of memory onto an ultra-compact media card measuring just 25.0mm (W) x 20.0mm (H) x 1.7mm (D) in size.

Olympus will provide added software content for OLYMPUS Master editing software free of charge with the purchase of the new M2 GB xD-Picture Card. The ART and 3D functions, already bundled with the H Type series, have the ability to create cartoon art, oil, watercolor and three-dimensional looking images. See www.olympusamerica.com for more information on the functions.

The M2 GB may not be compatible with all digital camera models. Please check the Olympus web site for details. www.olympusamerica.com.

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[Photo-John]

Take More Photos With The New 2GB xD-Picture Card From Fujifilm
More Memory Means More Photos for Digicam Users

Valhalla, NY, August 8, 2006—Digital photographers of all levels—amateur and professional alike—will be pleased to learn of the availability of a new 2GB xD-Picture Card from Fuji Photo Film U.S.A., Inc.

Digital photographers are taking more photos and they are doing so with cameras of higher resolutions. Fujifilm has responded to this influx of high-resolution pictures by providing a media card that doubles the memory capacity of the current 1GB product. The new 2GB xD-Picture Card provides the storage space necessary to keep these photos until they are printed and shared.

“Photographers no longer have to worry about whether their hiking trip, family vacation, or wedding will be captured in its entirety,” explained Jim Avato, Marketing Manager, Electronic Imaging Products Division, Fuji Photo Film, U.S.A, Inc. “The 2GB xD-Picture Card can store 1,640 5-MegaPixel photos, giving photographers the freedom to snap away without worrying about dwindling storage capacity. Movie capture can be as long as 58 minutes at 320 x 240 resolution.”

Like the 1GB xD-Picture Card, the 2GB version is lightweight and compact—one of the smallest media cards available. In addition to the added memory, it has quick reading and writing speeds for a smoother digital photography experience.

The 2GB xD card will be available in September.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 18 for U.S. patents granted during 2005, employs more than 75,000 people worldwide and in the year ending March 31, 2006, had global revenues of $22.8 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilmusa.com.

Consumers also can receive news and information direct from Fujifilm USA via RSS. Subscription is free at www.fujifilmusa.com/rss.

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