Phase One P 45 - 39-Megapixel Back - Press Release

[Photo-John]

Phase One Starts Shipping The Ultimate Digital Camera Back - The P 45
The first and only 39 MP digital camera back - the best image quality in the industry

Phase One today begins shipping the highest quality digital camera back ever - the P 45. The P 45 - the world's only digital camera back with a 39 Mega Pixel sensor - captures images that are sharper and more detailed than ever before. It is the latest release of Phase One's revolutionary P-series digital camera backs. Offering unsurpassed image quality, the P 45 is the ultimate in medium and large format digital photography equipment.

With the release of the P 45, Phase One once again rises above its competition and stands alone in fulfilling the aspirations of professional photographers. Commercial photographers in the advertising and marketing fields achieve incredible speed and efficiency through the P 45's capture rate of 35 frames per minute and write speed of up to 20 MB per second. Whether shooting for giant billboards or high-end fashion magazines, the P 45's 117 MB per file size capabilities provides industry leading image quality.

Using Phase One's Capture One software with the P 45 enables professional commercial photographers to capture, adjust, prepare for print and archive perfect images in mere minutes. This increased workflow efficiency and impeccable image quality significantly decreases the amount of time spent in post-production, enabling studios to take on more clients and ultimately increasing studio profits.

The P 45 digital camera back also includes Phase One's revolutionary secure storage system (3S) technology. The 3S technology eliminates the risk of writing to damaged storage media by first checking the validity on every compact flash storage card inserted in the camera back.

Henrik Håkonsson, CEO of Phase One said, "Today is a landmark in digital photography. The availability of the P 45 throws off many technical limitations experienced by professional photographers. Photographers using the P 45 will achieve exceptional image quality never before possible in professional photography. They will also spend less time in post-production and can focus more on their craft and creativity."