Tip #3—Promote Your Value


There's no doubt, selling yourself is just promoting your value to a prospect—whether it's a potential client, job, or consideration for a promotion. It may require you to disclose your awards and achievements, but throwing it all out there at once can seem like you're bragging. Instead, think of "selling yourself" as helping people understand your value. Decide what you bring to the table and how that can help them reach their goals.


The Pampers diaper commercial: “Stinky Booty Duty,” featuring John Legend is effective because it shows his vulnerability as a man, but also the value of Pampers diapers. As he calls in for backup from a group of singing dads (including Adam Levine), he successfully destigmatized diaper duty related to fatherhood.


Create aspects of your brand to promote your value.


Emotional pull: move people with your brand story and vision.
Find a hero (or become the hero) of your story: understand and portray your value to your audience.
Never stop innovating: your product and its promotion will change—but your values never should. That’s what speaks to your character.
Improve lives: your product, business, and brand serve a purpose. Always direct it back to your audience, rather than self-serving—show them how you’re helping them.
Partner with brands that share your values: you are who you surround yourself with—connect with those that share similar goals.
People will receive what you're selling if they believe you are the right solution for their problem.


But before your audience can see your value, you need to understand them—what they want, need, or desire. Be mindful of whether or not what you're sharing is relevant. Build a rapport—and be sure to listen actively.


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