The ultimate goal of every business is to encourage your visitors to convert. A CTA button plays a key role in convincing your potential customers to do what you want them to do. If you want to achieve your conversion goals, you need to invest your efforts in creating a great CTA button. Keep the button simple. Use contrasting colors to make it stand out from the rest of the design elements. Write a persuasive copy that creates a sense of urgency or add fear of missing out the offer. You can take services from a professional web design company in Dubai to guide you on how to come up with high converting CTAs for your website.