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I think that there is no definite answer to this question and cannot be. Firstly, in order to answer this question for you, you need to know the specifics of your business. What are your goals and what you want to achieve. Basically, both SEO and SEM have advantages and disadvantages. You can use SEM as a testing ground for your site content, and through SEO, increase your visibility and rankings. In general, Develux has a good writing about this https://www.pinterest.com/Develuxe/_created/ . By the way, they can even provide you with specialists for this case.
Do you think it is important to promote your own project or not? I think that everyone here will answer unequivocally - yes. So the choice of a crypto influencer is also a very important point, without which you will not be able to develop and move forward. But it is very important to initially analyze the market of influencers in order to seize the key to the correct promotion of the project. Basically, you can do as I did - I contacted Flexe.io https://flexe.io/ and they helped me find the most suitable influencer.
The best thing you can do is to focus on building a brand. Make sure to provide quality service and customers will come back many times. Amazon FBA is not a quick money-making solution. It requires effort. By the way, I found a great article on this topic, just have a look https://sage-audit.com/blog/whats-be...-from-scratch/
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