Light Reflection

Can someone please tell me how to deal with the problem of light reflection. I print sublimation mugs and i am having problems taking photo's of them to use in my advertising. The inks give a glossy finish which is very hard to photograph. I am using a Mustek DV4000 digital camera.

You'll want flat, even, diffused lighting source. Depending on the angles of reflections a polarizer might help.

Don't use flash - that's going to cause a lot of problems (not sure if you're doing this). Probably the best thing would be to shoot in a room with white walls and ceiling and no windows (or at least covered). Shine a bright light at the ceiling and let it bounce off for a very big, soft light source. Here in the 'States, the home centers like Home Depot carry 500w quartz halogen work lights. One or two of these would work very well.