If you’re a member of Amazon Brand Registry, go ahead and log in to your Seller Central or Vendor Central account, because this post explores some of the most powerful shopper data available to Amazon sellers: Amazon Brand Analytics.
Amazon Brand Analytics is an exclusive tool for Amazon Brand Registry members, also called Brand Owners. With Brand Analytics, businesses can access insightful reports and actionable data to inform their decisions when it comes to marketing, advertising, and selling on Amazon.