Converting leads to sales is an arduous task for any online shop owner. Many times your store visitors won’t purchase a product, even though they appear interested in it. This can happen due to a variety of reasons. But when there is a wishlist option on your store, at least a considerable percentage of such customers would use it. And that will be your opportunity to conversion. The possibility of the customer forgetting all about that product is reduced when it is saved in a wishlist. Moreover, you get a chance to remind the customer about the product at a suitable time later.