Best enterprise AI chatbot

In 2018, Canadian airline Westjet introduced Juliet, on Facebook Messenger, WhatsApp and Google Assistant, to help millions of customers with their travel plans.


Through natural language, Juliet provides instant answers on many topics ranging from baggage guidelines and to flight status, to traveling with pets. If a user is seeking travel inspiration, Juliet is able to recommend destinations based on their interests and vacation style.


Since the bot’s launch, Westjet has seen a 24% increase in customer satisfaction , with Juliet resolving nearly 700 common queries every day, while escalating more complex ones to a human agent.

The OMQ chatbot is a self-learning AI-powered solution, designed to relieve workloads for customer service agents across industries.

Through linking to OMQ’s central knowledge base, the chatbot understands and analyses customers’ intentions and selects the appropriate answer. If the request is unconventional or too complex to handle, an agent is assigned to the query.

Realizing that they didn’t have anyone in their 800 UK stores that knew much about wines, Lidl teamed up with Chatbots Magazine to build Margot, a chatbot that gives tips on wine and recommends over 220 food pairings. If a customer is interested in the provenance of their wine, they can even learn about how wine is made.


In a typical customer interaction, the customer comes across Lidl’s website and is directed to launch the bot in Messenger. Full-time staff members monitor social media and are ready to step in if Margot senses that the user wants to speak to a member of staff. The user also has the option to call on agents at any point during the chat.

There are two ways to develop your chatbot. Make it in-house or create it by hiring the best chatbot development agency. Weigh the pros and cons of each and decide which path to take. In-house development gives you more control over what you are building especially on its use and functionality. This is a more confidential approach, giving you the ability to create something that works for your network.