Camera News and Rumors

Photography news and announcements for new digital cameras, film cameras, SLR lenses, and photography software.

New Camera and Photography News Section >>

Results 1 to 1 of 1
  1. #1
    Captain of the Ship Photo-John's Avatar
    Join Date
    Aug 2001
    Salt Lake City, Utah, United States

    Phase One P20 and P25

    This is a bit belated, but I want to be as comprehensive as possible:

    Phase One goes 100% un tethered with new P-series

    Phase One A/S, Copenhagen, January 30th, 2004: Phase One, the world leader in
    digital imaging solutions, is proud to announce a brand new generation of high-end portable digital camera backs: The Phase One P 25 and P 20.

    Henrik Håkonsson, CEO at Phase One states: “Phase One has always had a great reputation for our exceptional image quality. Our target market, the commercial photographer, who works mostly in the studio, has had a truly productive workhorse that has helped him increase sales and make a good profit. For these people quality is imperative and this is why they choose Phase One”.

    “The professional photographer should continue to choose Phase One because of image
    quality. However, with our new, exciting P-series”, he continues,”we have spiced up the
    product line by making the camera back 100% untethered. This way the photographer
    can choose his own workflow: If he wants to work untethered on location or tethered in
    the studio or vice versa. It is up to him. We just provide him with the flexibility to do so”.

    50 captures per minute
    Clearly, Phase One’s two new P backs: The P 25 (22 mega-pixels) and especially the very
    fast P 20 (16 mega-pixels) will open up new markets for Phase One. A capture rate of up to 50 captures per minute and fully untethered operation makes the P 20 a perfect
    solution for portrait, fashion and all-round commercial shooters.

    To meet the demands of these photographers, the P 20 will be available for auto focus
    cameras like: Hasselblad H1, Mamiya 645 AFD and Contax 645 AF.

    Also, Phase One will be coming out with new workflow software, which is optimized for
    on location shooting and extremely simple to work with. It’s called: Capture One SE
    (special edition). Phase One’s current Capture One software, renowned for its wide range
    of professional and very productive tools and ease of use, will continue to improve and it
    will of course be possible to upgrade from the Capture One SE version if required.

    Raw file compression on-the-fly
    Phase One provides the photographer with complete flexibility, faster workflow and
    easier archiving by offering on-the-fly raw file compression. You have two options:
    ‘High’ - a lossless compression that takes the raw file down to half its size and saves
    space on the memory card and enables a much faster workflow when transferring or
    archiving files. ‘Low’ – a compression that takes your file further down in size.

    Shooting untethered
    “We are proud to be able to offer high quality untethered shooting. We have done
    everything in our power to optimize the writing speed to memory cards, minimize the
    heat generation inside the back and prepare the low power LCD screen for better
    viewing in for instance sunlight. We want to provide Phase One owners with the best
    solution. However, we still feel that working tethered and bringing a computer with you
    on critical jobs is a major advantage for the professional photographer due to the better
    preview capabilities, the storage capacity as well as the affect the large preview has on
    the clients. Of course, in the end it is up the photographer.” Henrik Håkonssen states.

    Get started immediately: Order today
    The new P-series will start shipping in May 2004. If you want to be first in line to receive
    this sensational back from Phase One you can place your order now. You pay for and get
    one of Phase One’s existing flagships (11, 16 or 22 mega-pixels) while waiting for your new P back. This way you can start making a profit shooting digitally right away!
    Contact your local Phase One dealer to hear about pricing.

    Phase One is renowned for its unique upgrade paths that give Phase One owners
    investment security. “Once you are in the Phase One family, we do our utmost to keep
    your digital solution updated. Of course in this business technology moves fast and we
    try our best to keep up and make sure that our customers do not get lost on the way.
    Existing customers are always welcome to give their Phase One dealer a call and hear
    about their upgrade options.” Henrik Håkonssen concludes.

    The first P-models (P 20/P 25 for Mamiya 645 AFD and P 25 Hasselblad V) start shipping
    in May.

    To learn more about Phase One’s product please visit our web site at
    Attached Images Attached Images  

    Your reviews are the foundation of this site - Write A Review!

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts