Nikon Coolpix P50 Digital Camera - Press Release

Photographic performance, advanced functions, familiar handling and operating ease bring true photo enjoyment

TOKYO – Nikon Corporation is pleased to announce the introduction of the COOLPIX P50. Placing priority on photographic performance, this new camera blends orthodox camera styling with an advanced feature set and operating ease that conservative camera users can truly enjoy. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, The COOLPIX P50 is built to realize optimum performance and maximum image quality.

Combining 8.1 effective megapixels of resolution and a new digital image-processing engine for outstanding imaging performance, the COOLPIX P50 also features a 3.6x Zoom-NIKKOR lens with 28mm wide-angle capability that ably covers a range from panoramic landscapes to close-up portraits.

Electronic VR (Vibration Reduction) image stabilization compensates for camera shake or movement by unsteady subjects to realize yet sharper results. And extended light sensitivity up to ISO 2000 further helps prevent blurred shots when shooting in lower light, or when capturing fast-moving subjects.


From its functional purely functional body design with stable grip and rubberized thumb rest to the intuitive operation of its Mode dial, complete with a setting for Manual shooting mode, the COOLPIX P50 is a versatile photographic tool that is ready to handle a wide variety of shooting styles. Its optical viewfinder enables accurate composition, even in bright sunlight, making it a handy complement to the bright 2.4-inch LCD monitor on the back of the body. And power is supplied by readily available AA-size batteries, which means the COOLPIX P50 can be used in virtually any location without worrying about recharging or running out of power. In some regions, the COOLPIX P50 will be available in a choice of Black or Silver body colors*.

* Color availability may vary according to region.

Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.

Nikon COOLPIX P50 Feature Highlights

Easy access to a wealth of practical shooting modes
In addition to a selection of 15 scene-optimized modes and five different movie modes, the handy Mode dial also includes settings for two exposure modes that provide greater personal control over camera operation. Programmed Auto [P] mode automatically selects the optimal shutter and aperture settings, while Manual [M] exposure mode provides full control over both the aperture and shutter speed settings.

VR image stabilization for crisper results
The COOLPIX P50 features the image stabilizing performance of electronic VR capability. Taking data from a built-in angular velocity sensor, the system applies in-camera image processing to help overcome the effects of camera shake and produce satisfyingly sharp images, while also contributing to a reassuring shooting experience.

ISO 2000 capability for better pictures in lower light
Covering an impressive sensitivity range from ISO 50 all the way up to ISO 2000, the COOLPIX P50 makes it easier to take great-looking pictures in lower lighting conditions, or to capture fast moving subjects with outstanding clarity. The COOLPIX P50 accurately measures available light to automatically select the optimal sensitivity setting for the shot, while its new image-processing engine with enhanced noise reduction preserves high image quality when shooting at high ISO settings.

AA-size batteries for shoot-anywhere convenience
The COOLPIX P50 is a rare breed among today's compact digital camera in that it uses AA-size batteries. Thanks to the advantage of being able to pick up a new set of batteries in virtually any corner of the world, users can shoot with reassurance, free of any worries about recharging batteries or running out of power when a special shutter chance arises.

Clear and precise portraits with Face-Focus AF mode
Nikon's innovative Face-priority AF* has been updated to not only perform with improved speed and efficiency, but also to better find and then focus on people’s faces for crisp, clear results time after time. This improved functionality is applied to provide the handy new Face-focus AF shooting mode, which determines optimum focus and exposure when a face is detected within the framed shot.

*Face recognition capability may be limited in some shooting conditions.

Nikon COOLPIX P50 Other Features

• Three Unique Nikon Image Innovations
  
• Face-priority AF with improved speed and efficiency
• In-Camera Red-Eye Fix
• D-Lighting